2013 UChicago MLK Campaign
For the 2013 UChicago MLK campaign, we used an interactive Instagram campaign to raise attendance for the annual event. Using posters, campus table tents, and an in-person Take A Stand event with handout buttons, we garnered submissions and presented at the event with a looping video backdrop showing Instagram images of what people stood for.
Client
The University of Chicago Civic Engagement
Agency
UChicago Creative, The University of Chicago
Project Type
Interactive Instagram Campaign
