Starbucks Spring Signature Aisle
At Mosaic North America, I developed concept sketches to present big ideas, art directed photo shoots, and finalized creative for a series of point-of-sale displays featured in various grocery retailers during the spring season.
This exclusive Starbucks signature aisle features POS displays across U.S. retail stores. In the spring, we aimed to connect with shoppers by highlighting the warm, fresh start of a new season, using motivational messaging and bright photography to inspire new coffee choices.
Retailers
Ahold, Albertsons, Big Y, Cub Foods, Giant Eagle, Hy-Vee, Kroger, Meijer, Raley’s, Spartan Nash and Weis
Client
Starbucks
Agency
Mosaic North America
Project Type
In-Store Shopper Marketing Campaign, Concepting/Sketching, Photo Shoot Art Direction, POS Displays, Print Production, Retouching, Digital Marketing
