This signature aisle which is exclusive to Starbucks only, displays posters across U.S. retail stores. Through brightly lit photography, these visuals inspire shoppers to dream up New Year’s goals with confidence. The visuals not only celebrate every little detail of that first sip feeling, but also show how in doing so, we instantly bring our senses & mood to life. Copy inspires shoppers to rethink the power of what a quality cup of coffee can do for their New Year’s momentum. These feelings & moments can jumpstart a fresh routine, reset a healthier mindset & pep them up for the greatest year yet.

At Mosaic North America, I designed, sketched ideas, and art directed photoshoots, ensuring the final product was visually engaging and aligned with Starbucks’ brand vision.