From concept to launch, I developed this membership marketing campaign to showcase how AED membership empowers staff with a clear path and vision for business growth. As an international trade association, Associated Equipment Distributors (AED) represents companies involved in the distribution, rental, and support of equipment across industries like construction, forestry, agriculture, and industrial applications. My contributions included developing and maintaining the brand identity, brand assets, guidelines, social graphics, digital ads, and which helped drive membership growth and reinforce AED’s value to its members.