Big Texas is a globally recognized snack brand known for its bold, fun flavors that appeal to all ages. While working at Brian Hall Design Group, I led the rebranding effort for the Big Texas product line, including the logo refresh, updated packaging, core brand elements, and supporting B2B collateral.

The goal was to modernize the brand while preserving its playful identity and shelf recognition. I focused on creating high-impact packaging that stood out in crowded convenience stores and snack vending machines. This included bold typography, a vibrant color palette, and an enhanced product window to increase appetite appeal.

The rebrand successfully balanced nostalgia and freshness, helping the brand stay competitive while resonating with both loyal fans and new audiences.