Game Day with Seattle’s Best Coffee

At Mosaic North America, I developed concept sketches, art directed photo shoots, and finalized creative for a seasonal campaign collaboration, “Game Day,” featuring Seattle’s Best Coffee and Walmart during football season. This in-store campaign encouraged shoppers to kick off their morning with the smooth, bold flavor of Seattle’s Best Coffee—perfectly paired with fresh cold cut sandwiches from Walmart’s Marketplace. Whether prepping for tailgating or a game day watch party at home, this convenient combo sets the tone for a fun, flavorful, and eventful football evening. The pairing delivers both energy and satisfaction, giving shoppers everything they need to power through the day and cheer on their team in style.

Client

Seattle's Best Coffee

Agency

Mosaic North America

Project Type

In-Store Shopper Marketing Campaign, Concepting/Sketching, Photo Shoot Art Direction, POS Displays, Print Production, Retouching, Digital Marketing

Retailers

Ahold, Albertsons, Big Y, Cub Foods, Giant Eagle, Hy-Vee, Kroger, Meijer, Raley’s, Spartan Nash and Weis