I led the brand identity, theme, and visual system for Innovation in Certification 2026 (IiC26), hosted by Water Professionals International (WPI). IiC26 serves as a gathering point for experts from the field of water treatment operator certification. IiC brings together regulators, certifying authorities, operators, trainers, and technology providers associated with the water treatment industry to meet and discuss latest developments within the water domain. Centered on the theme of resilience, the branding reflects both the conference’s focus on overcoming national climate challenges and the unique coastal character of Hilton Head, SC. The creative direction draws from local plant life, reinforcing the message of resilience and adaptability.