Innovation in Certification 2025, hosted by Water Professionals International (WPI) is a leading conference dedicated to exploring and advancing the latest developments in professional certification and credentialing. It brings together industry experts, thought leaders, and stakeholders to share insights, best practices, and innovative strategies for the future of certification.

The theme line “Lead the Wave”, and creative for the IiC25 conference educates potential attendees about the
conference location in New Orleans, builds excitement, and drives registration for IiC25, one of the
year’s most important events for water operators and associated professionals. The artwork’s detailed iconography evokes the heritage and history of New Orleans, including traditional symbols such as the fleur-de-lis, wrought-iron French Quarter balconies, courtyards with palm leaves, and lace parasols used in street parades called “second line.” The design also includes a line-drawn map of the levees, a nod to the local water infrastructure. Just as parasols lead parades, WPI leads the wave for the industry.

Through collaboration with the DJG creative team, I lead the deployment of concept visuals, brand guidelines, social graphics, brochures, and signage for the event.