Starbucks Holiday Signature Aisle
At Mosaic North America, I developed concept sketches to present big ideas, art directed photo shoots, and finalized creative for a series of point-of-sale displays featured in various grocery retailers during the holiday season.
These exclusive Starbucks Signature Aisle displays are centered around relatable holiday micro-occasions, to connect with shoppers and guide them to bring home the joy of Starbucks coffee through holiday traditions.
Retailers
Ahold, Albertsons, Big Y, Cub Foods, Giant Eagle, Hy-Vee, Kroger, Meijer, Raley’s, Spartan Nash and Weis
Client
Starbucks
Agency
Mosaic North America
Project Type
In-Store Shopper Marketing Campaign, Concepting/Sketching, Photo Shoot Art Direction, POS Displays, Print Production, Retouching, Digital Marketing
