At Mosaic North America, I developed concept sketches to present big ideas, art directed photo shoots, and finalized creative for a series of point-of-sale displays featured in various grocery retailers during the New Year.

This signature aisle which is exclusive to Starbucks only, features point-of-sale displays across U.S. retail stores. Through macro appetite appeal photography, these visuals inspire shoppers to dream up New Year’s goals with confidence. Copy inspires shoppers to rethink the power of what that first morning sip can do for their New Year’s momentum. These feelings & moments can jumpstart a fresh routine, reset a healthier mindset & pep them up for a big year.